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Research papers
Across the rainbow
Talking about one's sexuality, across cultures, has always been considered a private affair. This can be particularly true when one is LGBTQ, given that acceptance of LGBTQ persons is a relatively new phenomenon in most countries, and Mexico - a...
Catalogue: Latin America 2020 - Insights Festival
Authors: David R. Morse, Gerardo Gallart, Susanna Fránek
Companies: New American Dimensions, La Fábrica de BTL, Ethnologix
October 19, 2020
Videos
How market research created words and changed worlds
Naming is taming, this is a story of how effective market research contributed to making a groundbreaking difference, changing laws, and altering perceptions. A diligent mission that would have never been possible without UNICEF as well as national...
Catalogue: Insights Festival 2020
Authors: Jonathan Crickx, Mariam Ghabrial
Companies: Marketeers Research, UNICEF
September 17, 2020
Videos
UX and qualitative research: Creatures from different planets?
Many perceive UX and Qualitative Research as separate entities in the research world. UX and Qualitative Researchers tend to have different backgrounds and perspectives on designing and what they focus on, yet are they mutually exclusive. The two...
Catalogue: Insights Festival 2020
Authors: Janet Standen, Lauren Isaacson, Mary Sorber, Susan Fader
September 16, 2020
Videos
Eu não sou seu negro
Roundtable with experts and personalities who work with racial themes, with a discussion nourished by qualitative research.
Catalogue: Insights Festival 2020
Authors: Alexsandra Silva, Zé Vieira
September 15, 2020
Videos
Life, actually...
Join this presentation from Oana Rengle and learn how to:- Explore instances of deprivation and inflation, to learn more about what matters to humans.- Explore the abilities and limitations of humans predicting their own future, so that this skill...
Catalogue: ESOMAR TV: North America & Europe at Home
Author: Oana Popa Rengle
Company: Anamnesis
April 30, 2020
Videos
The alchemical marriage of Big Data and Qual
This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.
Catalogue: Fusion 2019
Authors: Victor Ikawa, Sergey Sheykhetov
Companies: Safaricom, Kantar
November 10, 2019
Videos
I don't know if I am allowed to say this but...
What is the best way to find out what people really think in this judgmental age? We asked people to share their views on a controversial subject in a number of different research approaches, pitching traditional approaches against new and...
Catalogue: Fusion 2019
Author: Peter Totman
Company: Jigsaw Research
November 10, 2019
Videos
Brands in the age of anger
How do brands and leaders adapt to a world where increased knowledge does not shift opinions? Qualitative thinking can shed light on how to evolve social norms - the key to lasting change.
Catalogue: Fusion 2019
Author: Graeme Trayner
Company: The Glover Park Group
November 10, 2019
Research papers
